Sam Riggs will perform Friday at the Madden Brothers Performing Arts Center.
The country rock singer-songwriter from Austin, Texas, and his band will follow Tylor & The Train Robbers from Idaho with doors opening at 6 p.m.
Owners Jesse and Joe Madden said they hope for a better turnout because attendance has been low at the last two concerts. Although feedback from the shows has been positive, not enough people have been attending over the winter to cover the costs, Jesse Madden said.
“People need to know, if it’s something they want to have in their community, they need to find a way to participate in it, or we’re going to have to not do it anymore,” Joe Madden said.
While attendance at the first concerts in August 2017 was over 200, attendance at the last two concerts was less than 100. Not only does the lack of ticket sales make it difficult to break even, bands aren’t willing to come to the area with poor ticket sales. Joe Madden said a show was almost canceled recently by a band’s management team because of poor sales.
He said the venue could adjust ticket prices higher to cover costs, but that would lead to less attendance, and they are trying to keep ticket prices reasonable for most of the county.
Joe Madden said having a concert hall makes the community more attractive by providing something to do in an area that has no bowling alley or movie theater.
“We have less to do in our community as far as any kind of entertainment events than any community I can think of,” he said. “I really expected more of a community turnout for it.”
Jesse Madden said the venue is bringing some money into the community with out-of-town attendees, and each show brings a little more. He said many attendees often go out to other establishments after the shows as well.
He said, depending on attendance, they may have to book fewer shows, or only during summer when temporary visitors could bolster attendance.
The concert hall was started as a way to improve the community, Joe Madden said, and he appreciates the many people and sponsors who have supported it.
“There’s a good group of people who have been really supportive and have showed up in attendance,” Jesse Madden said.
After Friday, the next show is Jeff Crosby & The Refugees May 18.