Carrie Underwood’s live virtual Easter concert raised over $112,000 for Save the Children worldwide.
Underwood brought her new album, “My Savior,” to life during the show, held at Ryman Auditorium in Nashville, and performed gospel hymns she grew up singing during the special global concert event, which livestreamed on her official Facebook page.
Nearly 2.5 million fans from around the world viewed the show, and millions more watched exclusive performance clips during a 48-hour window.
The concert featured special appearances by gospel superstar CeCe Winans, NEEDTOBREATHE frontman Bear Rinehart, Southern gospel and harmonica legend Buddy Greene and 10-time CMA Musician of the Year Mac McAnally.
“On a day normally reserved for church congregations and family, Facebook brought Carrie Underwood and her ‘My Savior’ album directly into people’s homes worldwide in real time to celebrate Easter in an unprecedented way, allowing for both celebration and a direct giving campaign to benefit children in need all over the world,” Cindy Mabe, UMG Nashville’s president, said. “The results were humbling and powerful and speak to Carrie’s one-of-a-kind ability to connect, shine and uplift audiences around the world.”
“My Savior” is Underwood’s ninth consecutive album to debut at No. 1 on the Billboard Country Chart, extending her record as the only country artist to achieve that feat with all nine of her studio album releases from the beginning of her career.
For more information about Save the Children, visit www.savethechildren.org.
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