A customer walks past a display of Josefina chips Monday March 17, 2014 at a store in Vancouver, Washington. A new tortilla product, Josefina, is being sold as a competitor to Juanita's, made by a Hood River company. Although Josefina is not identified as a Frito-Lay product, it has the Frito-Lay address on Lower River Road on its label. (Troy Wayrynen/The Columbian)

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